SEO & SEM Strategy Manager
85395BR
Marketing-Strategic Planning
Status
Full-Time
Standard Hours per Week
40
Job Category
Marketing and Communications,
Regular, Temporary, Per Diem
Regular
Pay Range
$83241.60-$133192.80 Annual
Office/Site Location
Boston
Remote Eligibility
Part Remote/Hybrid
Job Posting Description
At Boston Children’s Hospital, the quality of our care – and our inclusive hospital working environment – lies in the diversity of our people. With patients from local communities and 160 countries around the world, we’re committed to reflecting the spectrum of their cultures, while opening doors of opportunity for our team. Here, different talents pursue common goals. Voices are heard and ideas are shared. Join us, and discover how your unique contributions can change lives. Yours included.
The Digital Marketing team drives patient acquisition, engagement, retention, and brand growth through data-driven marketing, personalized digital experiences, content strategy, search optimization, and performance measurement. The team partners closely with Service Line Marketing, Communications, Growth, CRM, Analytics, IS&T, and Clinical stakeholders to connect patients and families with the right information, services, and experiences throughout their healthcare journey.
The Manager, Digital Growth, Personalization & Search Strategy is responsible for driving digital acquisition, engagement, personalization, measurement, and optimization across Boston Children’s digital ecosystem. This role leads the strategy and execution of search engine optimization (SEO), search engine marketing (SEM), customer journey activation, marketing analytics, and digital measurement.
The Manager leverages Adobe Experience Cloud technologies—including Adobe Customer Journey Analytics (CJA), Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP)—to create personalized customer experiences, optimize digital engagement, and measure performance across channels.
The role serves as the organization’s search intelligence leader and primary owner of the BrightEdge platform, leveraging search, content, customer journey, and campaign performance data to identify opportunities, measure impact, and inform growth strategies. The Manager develops enterprise dashboards and reporting frameworks that provide actionable insights to Marketing, Growth, Service Line, and executive stakeholders.
This position owns digital measurement, attribution, and insights across the digital ecosystem, ensuring Growth and Marketing teams have a complete view of customer behavior and performance. Through audience segmentation, journey activation, personalization, testing, analytics, and search optimization, the Manager helps drive patient acquisition, engagement, retention, and growth.
Minimum Qualifications
Education: Bachelors Degree required – Marketing, Digital technologies or relevant field. Masters preferred.
Experience:
- 5+ years of experience in digital marketing, marketing analytics, customer journey management, marketing technology, CRM, growth marketing, or related disciplines.
- Experience developing and executing digital marketing campaigns, audience segmentation strategies, and personalized customer experiences.
- Experience managing SEO and SEM strategies, optimization initiatives, and performance measurement.
- Experience administering enterprise SEO platforms such as BrightEdge, Conductor, Botify, Semrush Enterprise, or equivalent search intelligence solutions.
- Experience developing executive dashboards, KPI frameworks, and reporting programs that support strategic decision-making.
- Experience with marketing analytics, attribution modeling, dashboard development, and performance reporting.
- Experience with web analytics and digital measurement platforms such as Adobe Analytics, Google Analytics, or similar solutions.
- Experience with CRM platforms such as Microsoft Dynamics, Salesforce, HubSpot, or equivalent customer engagement systems.
- Experience with audience activation, lifecycle marketing, customer journey mapping, and campaign optimization.
- Experience integrating data across CRM, CDP, analytics, and marketing technology platforms.
- Experience translating SEO, content, customer behavior, and performance data into actionable business recommendations.
Preferred:
- Adobe Experience Platform (AEP)
- Adobe Customer Journey Analytics (CJA)
- Adobe Target
- Adobe Journey Optimizer (AJO)
- Customer Data Platforms (CDPs)
- Epic integrations and healthcare digital ecosystems
- Google Ads Certification
- Experience leading personalization, experimentation, and optimization programs
The posted pay range is Boston Children’s reasonable and good-faith expectation for this pay at the time of posting.
Any base pay offer provided depends on skills, experience, education, certifications, and a variety of other job-related factors. Base pay is one part of a comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.
Boston Children’s Hospital is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, gender, sexual orientation, pregnancy, national origin, ancestry, ethnicity, age, disability, military or veteran status or any other classification protected by law in hiring, promotion, compensation and other terms and conditions of employment. Boston Children’s Hospital collects and maintains information regarding gender, race, and ethnicity for equal opportunity compliance purposes. Boston Children’s Hospital also is subject to various government recordkeeping and reporting requirements for the administration of civil rights laws and regulations.
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