Role/Department Summary: The Digital Channel Specialist will work closely with the Director of Donor Channels to guide the Trust’s email and text messaging programs. They ensure best practices are implemented across email communications, build email plans, and work with our in-house creative team to ensure the end products meet program goals.

Responsibilities:

• Develop email strategy and oversee execution across campaigns helping to ensure that the organization is employing best practices, conducting tests, and effectively communicating with stakeholders in email
• Oversee emails built by vendor partners to ensure they meet organizational standards and as needed, build emails
• Collaborate with cross-organizational teams to manage audience lists for email and text
• Create text messaging plans for event recruitment and engagement, and broadcast messaging to support fundraising
• Work in close collaboration with the Director of Donor Channels to develop email plans that are strategic and center the donor journey and expand our use of SMS
• Work with the in-house creative team and external vendors to ensure email and text creative align with best practices
• Assess performance and help stakeholders understand results and key learnings

Education Requirements:

• A Bachelor’s degree and a min of 3 years’ experience in marketing activities with focus on email marketing, social media, cause marketing or website development industries is required

Experience:

• Demonstrated experience with Blackbaud products, especially Luminate Online and Team Raiser, or similar email and CRM tools (Blackbaud)
• Familiarity with broadcast text messaging tools like Hustle
• Ability to independently manage work, communicate clearly and effectively with stakeholders