Senior Director of Insights and Analytics
85771BR
Marketing-Strategic Planning
Status
Full-Time
Standard Hours per Week
40
Job Category
Marketing and Communications,
Regular, Temporary, Per Diem
Regular
Pay Range
$177548.80-$284096.80 Annual
Office/Site Location
Boston
Remote Eligibility
Part Remote/Hybrid
Job Posting Description
At Boston Children’s Hospital, the quality of our care – and our inclusive hospital working environment – lies in the diversity of our people. With patients from local communities and 160 countries around the world, we’re committed to reflecting the spectrum of their cultures, while opening doors of opportunity for our team. Here, different talents pursue common goals. Voices are heard and ideas are shared. Join us, and discover how your unique contributions can change lives. Yours included.
Key Responsibilities:
1.Strategic Leadership
• Lead the vision, strategy, and evolution of the Insights & Analytics function in support of
enterprise marketing and growth objectives.
• Serve as the senior strategic advisor on consumer, patient/family, and referring physician
insights, analytics, segmentation, brand measurement, competitive intelligence, and
campaign effectiveness.
• Develop and operationalize a multi-year roadmap for research, measurement,
dashboarding, and advanced analytics capabilities.
• Partner with executive, marketing, digital, strategy, service line, foundation, CRM, and
data leaders to ensure insights and analytics are aligned to organizational priorities.
• Build a culture of evidence-based decision-making across the department and broader enterprise.
2. Consumer and Physician Insights / Research
• Lead the enterprise consumer and referring physician insights agenda to deepen
understanding of audience needs, preferences, perceptions, behaviors, motivations, and
barriers.
• Design and oversee qualitative and quantitative research across a wide range of business
needs, including:
• Audience and market understanding
• Referring physician attitudes, preferences, and referral drivers
• Consumer/patient-family decision-making
• Brand and message testing
• Customer journey mapping
• Service line/foundation-specific research
• Competitive and market landscape assessments
• Marketing campaign impact studies
• Establish research standards, methodologies, vendor management practices, and insight
dissemination processes.
• Translate research findings into strategic recommendations for marketing, messaging,
access, experience, growth, and relationship-building initiatives.
3. Brand Health Tracking and Competitive Intelligence
• Develop and lead an enterprise brand health measurement strategy, including awareness,
consideration, preference, perception, differentiation, and reputation tracking.
• Monitor brand performance over time and identify drivers of change across key audiences
and markets.
• Lead competitive intelligence efforts to assess market dynamics, competitor positioning,
messaging, service offerings, media activity, and emerging trends.
• Integrate brand, market, and competitive insights into strategic planning, campaign
development, and growth recommendations.
4. Segmentation and Audience Strategy
• Lead development of an enterprise segmentation strategy for consumers and, where
relevant, referring physicians.
• Define audience segments using research, demographic, psychographic, attitudinal,
behavioral, CRM, and utilization data.
• Partner with marketing, CRM, digital, and strategy teams to operationalize segments
across campaign planning, personalization, content, channel strategies, and journey
orchestration.
• Ensure segmentation frameworks remain current, actionable, measurable, and tied to business outcomes.
5. Analytics Leadership
6. CRM Analytics and Lifecycle Measurement
7. Campaign Performance and Optimization
8. Dashboard and Self-Service Reporting Strategy
9. AI-Enabled Analytics and Insight Generation
Education: Bachelor’s Degree, Masters Preferred. Business administration, marketing, business, public health, statistics, economics, social sciences, data analytics, or a related field.
Experience: 10+ years experience.
The posted pay range is Boston Children’s reasonable and good-faith expectation for this pay at the time of posting.
Any base pay offer provided depends on skills, experience, education, certifications, and a variety of other job-related factors. Base pay is one part of a comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.
Boston Children’s Hospital is an Equal Opportunity / Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.
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